You asked ChatGPT to write an email. Your competitor gave it a job.

It does not replace one job. It takes part of everyone’s - marketing, sales, the books, the admin, the support inbox, and the thing still on your own desk at eleven at night.

Zapier

Reaches thousands of apps that have no connector of their own.

monday.commonday.com

Boards, tasks and pipelines kept current without anyone updating them.

SemrushSemrush

Search and competitor data pulled into the same conversation as your own numbers.

SalesforceSalesforce

Full CRM context behind every answer. Currently in beta.

There are already more than two thousand ready-made connectors, and anything with an API can have one built. If you use it, it can almost certainly be connected.

We are not going to gatekeep any of it either. What we bring instead is more than thirty years of IT between us and over eight years working with language models - we were paying close attention to this long before ChatGPT arrived and made it everybody’s business. You are not paying us for the secret. You are paying us for the years of knowing which bits matter.

01

Get Claude

All of this runs on Claude, made by Anthropic. You will need a paid plan - none of what follows is possible on the free one.

02

Work out which Claude

There is a browser version, a desktop app, and a developer version called Claude Code. They behave very differently and suit different jobs, and most people find whichever they opened first. Underneath that sits a choice of models, and they are not interchangeable - the fastest and cheapest is right for most of what you do all day, and quite wrong for the work that actually matters. Getting that split right is most of what people overpay for.

03

Connect your accounts

Somewhere in the settings is a directory of connectors. Each tool is authorised separately, each asks a different set of questions about what it may see, and each answer you give it matters later. Beyond that there are API keys - the credentials that let your own software talk to it, held as environment variables rather than pasted into files, so anything you run internally can use it too.

04

Teach it your way of working

Skills are how you stop it guessing - your templates, your tone, the steps you always follow. Getting them right is the difference between something useful and something you have to check twice.

• Websites
• Branding
• Local SEO
• Marketing plans
• Business plans
• Business strategy
• Templates and paperwork

A website - you just pay for hosting

Designed and built with AI, live on your own domain, and it can look like the one you are reading. We set the domain and hosting up with you at no charge; you pay those two bills because everybody has to. If you already have a site, we will leave it alone.

A business plan, and the Skill that writes the next one

We walk you through building a Skills file that holds your numbers, your market and the way you write - then use it to produce the business plan you have been meaning to write since you started. Properly structured, in your own figures, and short enough that a bank or a partner will actually read it. The Skill stays yours, so next year’s takes an afternoon rather than a fortnight.

A marketing plan you can actually run

Who you are really selling to, what to say to them, where they are, and what to do first - built from your own data rather than guessed at. We connect Google Analytics and Search Console for what people already find you for, Semrush for what your competitors are ranking on, and your ad accounts for what is genuinely converting. The plan is then written against those numbers, and refreshed whenever you ask.

Local SEO, so people nearby actually find you

Your Google Business Profile filled in properly rather than half-finished, the pages that make you turn up for "<your trade> near me", reviews chased without it feeling like nagging, and your details kept identical across the listings that count. Unglamorous, and it is often the single biggest source of local work.

A logo, and a look that holds together

A simple mark, a palette and a typeface that agree with each other - then everything that carries them. Social headers, email signatures, letterhead, invoice and quote templates.

The paperwork a business actually runs on

Terms, quotes, proposals, invoices, a capability deck. Built once from your own details, so you are never starting at a blank page again.

Business strategy, when you want a second head

Pricing, positioning, which customers are worth chasing, whether that new line is a good idea. The kind of thinking a small business usually has to do alone at the kitchen table.

Marketing you can keep producing yourself

Service descriptions, ad copy, a social calendar and the emails to go with it - set up so that next month takes you twenty minutes rather than a weekend.

And we show you exactly how each one was done

Every item on this list is generated with AI. That is the whole reason we can hand it over for nothing - and rather than keep the method to ourselves, we will walk you through it. Which connectors, which Skills, when the API is worth it and when it is not. Take the output, or take the method, or take both.

Bought separately, this list is a four-figure invoice from three different suppliers. It is free here because the same tools produce all of it in an afternoon, and because we would rather you spent that money on the business than on us.

The only thing we cannot include is what other people charge. A domain runs about £10 to £15 a year, and a small hosting plan £40 to £80 a year, so budget somewhere around £50 to £95 annually - often less. We will set both up with you at no charge, and they stay in your name, not ours.

£750 is a lot right now.

It is £375 to book and £375 once it is working - and if the day does not convince you, keep what we have built and do not pay the second half. A website alone costs more than the whole thing from most agencies, and here it is one of the free extras.

I have not got time to learn another thing.

Then do not. The point of the day is that you finish it with the thing already working on your own systems, not with homework and a login you never use again.

We are too small for this.

The opposite. A large company has people to absorb the admin. You do not - which is exactly why getting those hours back is worth more to you than it is to them.

Is my data safe?

It reaches only what you grant it and nothing else, you can revoke that in a click, and your business data is not used to train anything.

What if it gets it wrong?

It drafts, you approve, until you trust it. We start with the things where a mistake is a mild embarrassment, never a disaster.